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A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. [ 1 ] [ 2 ] A private-label brand is almost always offered exclusively by the firm that owns it.
Charlotte Tilbury founded the company in September 2013, [6] with a collection of 200 products. [7] Charlotte Tilbury Beauty Ltd products became available in the United States in 2014. [8] In 2019, Charlotte Tilbury Beauty Ltd pledged £1 million to Women for Women International, for whom Tilbury herself is an ambassador. [9]
Bought from the Crown family, the business sold beauty, skincare and haircare products and operated beauty salons in the UK. Beauty [38] Mankind: 2010 £2.5M Bought weeks after purchasing Lookfantastic Group, Mankind is a male-focused online grooming retailer. At the time, it reported £5M annual sales. Beauty [39] HQhair: 2011 Bought out of ...
Mecca's private label brands are Mecca Cosmetica, Mecca Max, Kit and Mecca-ssentials. [1] The company has over 7400 employees. [20] Staff receive 200 hours of training in their first year. [2] Meccaversity—the company's beauty education portal—was developed and launched for employees in May 2020 and later opened up to customers.
Sephora is a French multinational retailer of personal care and beauty products, offering nearly 340 brands [3] alongside its own private label, the Sephora Collection.Its product range includes cosmetics, skincare, fragrance, nail color, beauty tools, body products, and hair care items.
The company sells women's and children's apparel, accessories, beauty products and homeware through external websites and in-store sales. The Lipsy brand was founded in 1988 and is based in the UK. [1] As of 2021, the brand is sold online, in 40 Next stores, and wholesale and franchise operations. [2] The brand's website was launched in 2006. [3]
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