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The lab is located at Zhejiang University and equipped with standard cognitive neuroscience and behavioral experiment rooms. The lab has recently focused on researches on interdisciplinary fields including Decision Neuroscience, Neuroeconomics, Neuromanagement, Neural-Industrial Engineering, Neuromarketing, and Social neuroscience.
Among his experimental evidence and testable hypotheses, Damásio presents the "somatic marker hypothesis", a proposed mechanism by which emotions guide (or bias) behavior and decision-making, and positing that rationality requires emotional input. He argues that René Descartes' "error" was the dualist separation of mind and body, rationality ...
Sample flowchart representing a decision process when confronted with a lamp that fails to light. In psychology, decision-making (also spelled decision making and decisionmaking) is regarded as the cognitive process resulting in the selection of a belief or a course of action among several possible alternative options.
Decision field theory (DFT) is a dynamic-cognitive approach to human decision making. It is a cognitive model that describes how people actually make decisions rather than a rational or normative theory that prescribes what people should or ought to do.
Using primate neurophysiology and human magnetoencephalography, they measured how brain activity changed as primates and humans were making different decisions. Their findings were consistent with a mathematical model of decision making, drawing connections between economic models of choice and the underlying neuroscience.
In cognitive neuroscience, decision-making refers to the cognitive process of evaluating a number of possibilities and selecting the most appropriate thereof in order to further a specific goal or task. This faculty is a fundamental component of executive functions, although recent studies show that a complex brain network is involved including ...
Psychophysiological processes focus primarily on studying how different brain regions are activated during decision making. The techniques of this method include electrodermal activity, pupil dilation, or fMRI. [1] Such methods are now being used to shed light in organizational neuroscience, specifically decision making [8]
Churchland continues to do research on the neural mechanisms of decision making, focusing on multisensory integration. Churchland's lab measures and manipulates neurons in the cortical region, while rodents make decisions on external stimuli. They also use mathematical analyses to understand neural population activity. [15] [12] [17]