Ad
related to: google doubleclick for publishers
Search results
Results from the WOW.Com Content Network
Google Ad Manager is an ad management platform introduced by Google on June 27, 2018. for large publishers who have significant direct sales. It combines the features of two former services from Google's DoubleClick subsidiary, DoubleClick for Publishers (DFP; formerly known as DART for Publishers) and DoubleClick Ad Exchange (AdX).
DoubleClick Inc. was an American advertisement company that developed and provided Internet ad serving services from 1995 until its acquisition by Google in March 2008. . DoubleClick offered technology products and services that were sold primarily to advertising agencies and mass media, serving businesses like Microsoft, General Motors, Coca-Cola, Motorola, L'Oréal, Palm, Inc., Apple Inc ...
On April 13, 2007, Google reached an agreement to acquire DoubleClick for $3.1 billion, transferring to Google valuable relationships that DoubleClick had with Web publishers and advertising agencies. [12] The deal was approved despite anti-trust concerns raised by competitors Microsoft and AT&T. [13]
Google retired the DoubleClick and AdWords brands in 2018 to simplify entry points for advertisers and ad sellers. The core product was renamed Google Ads, providing access to inventory on Google Search , its YouTube video service, the Google Play app store, and AdSense website publisher partners.
Website. www .google .com /adsense. Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.
DoubleClick announced the acquisition of DoubleClick (including Performics) by Google for $3.1 Billion in April 2007. The acquisition was finalized in March 2008 after the approval of the Department of Justice antitrust authorities in the United States and the Brussels-based European Commission , the antitrust authority of the European Union .
There are two main types of digital advertisers: ad networks like Google and Apple's iAd, and publishers like Pandora , Twitter, and Facebook . Though publishers still lag ad networks on PCs, they ...
Google launches its own ad exchange platform with DoubleClick. 2009 Launch MRC viewable impression accreditation RealVu introduces the viewable impression invention to the MRC 2010 February 22 Launch Ad serving Google launches DoubleClick for Publishers (DFP), an advertising software as a service. 2010 April 12 Launch Social media advertising
Ad
related to: google doubleclick for publishers