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Google Ad Manager is an ad management platform introduced by Google on June 27, 2018. for large publishers who have significant direct sales. It combines the features of two former services from Google's DoubleClick subsidiary, DoubleClick for Publishers (DFP; formerly known as DART for Publishers) and DoubleClick Ad Exchange (AdX).
Google Ads. Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users. [ 2] It can place ads in the results of search engines like Google Search (the Google Search Network), mobile apps, videos, and on non-search websites ...
DoubleClick Inc. was an American advertisement company that developed and provided Internet ad serving services from 1995 until its acquisition by Google in March 2008. . DoubleClick offered technology products and services that were sold primarily to advertising agencies and mass media, serving businesses like Microsoft, General Motors, Coca-Cola, Motorola, L'Oréal, Palm, Inc., Apple Inc ...
Video Cloud also became the first online video platform to support Google's IMA3 SDK on both Flash and HTML5, enabling publishers to take advantage of advanced features in the DoubleClick for ...
Google launches its own ad exchange platform with DoubleClick. 2009 Launch MRC viewable impression accreditation RealVu introduces the viewable impression invention to the MRC 2010 February 22 Launch Ad serving Google launches DoubleClick for Publishers (DFP), an advertising software as a service. 2010 April 12 Launch Social media advertising
On April 13, 2007, Google reached an agreement to acquire DoubleClick for $3.1 billion, transferring to Google valuable relationships that DoubleClick had with Web publishers and advertising agencies. [12] The deal was approved despite anti-trust concerns raised by competitors Microsoft and AT&T. [13]
without the prior written permission of the publisher. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. A CIP catalogue record for this book is available from the British Library. Design and illustration by Louis Mackay / www.louismackaydesign.co.uk
Advertising network. An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with the advertiser's demand. The phrase "ad network" by itself is media-neutral in the sense that ...