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YouTube announced that cumulative views of videos related to Minecraft, some of which had been on the platform as early as 2009, exceeded 1 trillion views on December 14, 2021, and was the most-watched video game content on the site.
This is my story – A two-part video of 18-year-old American Internet personality Ben Breedlove explaining about his heart condition using note cards as a visual aid. The YouTube video was released on 18 December 2011, a week prior to Breedlove's death, and received world-wide attention. [95]
Attempts to recreate the dance led to a viral spread on YouTube. [227] [228] "Hit the Quan" — A viral song by iLoveMemphis that started the #HitTheQuanChallenge, resulting in people dancing to the video. [105] [229] The song peaked at number 15 on the Billboard Hot 100. [230] The music video reached over 57 million views on YouTube. [231]
Later distribution of viral videos on the internet before YouTube, which was created in 2005 and bought by Google in 2006, were mostly through websites dedicated to hosting humorous content, such as Newgrounds and YTMND, although message boards such as eBaum's World and Something Awful were also instrumental. [27]
Marketing buzz or simply buzz—a term used in viral marketing—is the interaction of consumers and users with a product or service which amplifies or alters the original marketing message. [1] This emotion, energy, excitement, or anticipation about a product or service can be positive or negative.
Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
YouTube, a subsidiary of Google, is an online video platform driving (and benefiting from) the surge to content marketing. [22] As of 2016, YouTube had over 1 billion users, representing 1/3 of all internet users and reaching more people 18–34 years of age than any cable provider in the U.S. [23]
Viral marketing research is a subset of marketing research that measures and compares the relative return on investment (ROI) of advertising and communication strategies designed to exploit social networks. Algorithms are used to derive respondent-level coefficients of Social Networking Potential (SNP). These coefficients are integrated with ...