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  2. Jesse W. Reno - Wikipedia

    en.wikipedia.org/wiki/Jesse_W._Reno

    Jesse Wilford Reno (August 4, 1861 – June 2, 1947) was an American inventor and engineer. He invented the first working escalator in 1891 (patented March 15, 1892) used at the Old Iron Pier, Coney Island, New York City.

  3. Escalator - Wikipedia

    en.wikipedia.org/wiki/Escalator

    Escalators typically rise at an angle of 30 or 35 degrees from the ground. [25] They move at 0.3–0.9 metres per second (1–3 ft/s), like moving walkways, and may traverse vertical distances in excess of 18 metres (60 ft). Most modern escalators have single-piece aluminum or stainless steel steps that move on a system of tracks in a ...

  4. AIDA (marketing) - Wikipedia

    en.wikipedia.org/wiki/AIDA_(marketing)

    The AIDA marketing model is a model within the class known as hierarchy of effects models or hierarchical models, all of which imply that consumers move through a series of steps or stages when they make purchase decisions. These models are linear, sequential models built on an assumption that consumers move through a series of cognitive ...

  5. “Today I Learned”: 30 Interesting And Weird Facts To Satisfy ...

    www.aol.com/97-interesting-intriguing-facts...

    TIL that not only do the terms 'glass ceiling' and 'glass escalator' exist, but also 'glass cliff', describing the tendency for companies to appoint women to leadership positions during times of ...

  6. AISDALSLove - Wikipedia

    en.wikipedia.org/wiki/AISDALSLove

    AISDALSLove (standing for Attention, Interest, Search, Desire, Action, Like/dislike, Share, and Love/hate), is a hierarchy of effects model in advertising [1] adapted from AIDA's hierarchy of effects model (Lewis, 1900; Strong, 1925) which has been used by many researchers, both academicians and practitioners, to measure the effect of an advertisement.

  7. List of generic and genericized trademarks - Wikipedia

    en.wikipedia.org/wiki/List_of_generic_and...

    Marketing term for clutch-type limited-slip differentials on vehicles sold by General Motors' Chevrolet division; now commonly used to refer to any limited-slip differential, regardless of automaker or type. [182] Post-it: Sticky note: 3M: Often used by consumers as if it were generic in the UK, U.S. and Canada, but still a legally recognized ...

  8. Here's My Top Vanguard Dividend Stock ETF to Buy in 2025 - AOL

    www.aol.com/finance/heres-top-vanguard-dividend...

    However, the biggest effect is known as "cap rate compression." Commercial property values are derived from a capitalization rate, or cap rate, which tells you a property's net operating income ...

  9. Boeing (BA) Q4 2024 Earnings Call Transcript - AOL

    www.aol.com/boeing-ba-q4-2024-earnings-214523915...

    Image source: The Motley Fool. Boeing (NYSE: BA) Q4 2024 Earnings Call Jan 28, 2025, 10:00 a.m. ET. Contents: Prepared Remarks. Questions and Answers. Call ...