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Western Flyer was an American private label brand of bicycles, tricycles, scooters, play wagons, and pedal cars and tractors, and roller skates, sold by the former Western Auto stores. The trademark brand was first used in June 1931, and the brand of bicycles was sold until 1998. Western Auto had other companies manufacture the bicycles.
WCC continued also to market the bicycle brands of Mundo, Caloi, Windsor, Zeus, and Mondia. Howie Cohen served as President of WCC from 1965 until his retirement in 1976, [1] with WCC subsequently operated by his brother, Leo Jr. and outside investors. Through the 1980s WCC continued to sell Nishiki bikes produced by Kawamura.
Univega is a bicycle brand created during the bike boom of the 1970s by Ben Lawee (1926–2002), [1] who founded Lawee Inc. to design, specify, and import bicycles initially manufactured in Italy by Italvega, and subsequently in Japan by Miyata.
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According to Frank J. Berto, [2] [3] Raleigh Industries of America had been looking at a Japanese source for their Grand Prix model. Raleigh America ordered 2,000 bicycles from Tano and Company of Osaka but their parent company in England, TI-Raleigh, disapproved — concerned that the Tano-built bikes were too well made and would have outsold their own British bikes.
The auto industry boomed in the 1980s, with a number of distinctive, iconic rides making their debut and helping to define and develop many design innovations that flourish to this day. That said ...
During the 1980s, in an attempt to overcome declining sales, Murray began selling its bicycle line in lower-cost mass market stores and discount chains such as Target, K-Mart, Woolworth, and Wal-Mart. While the practice enabled the company to increase sales of overall units, profits failed to meet expectations as a result of reduced margins ...