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Brochures are distributed in many ways: as newspaper inserts, handed out personally, by mail, or placed in brochure racks in high-traffic locations, especially in tourist precincts. They may be considered grey literature. [2] A brochure is usually folded and only includes promotional summary information.
The artist-designer Jules Chéret (1835–1932) was a notable early creator of French Art Nouveau posters. He helped turn the advertising poster into an art form. The son a family of artisans, he apprenticed with a lithographer and also studied at the École nationale supérieure des arts décoratifs.
According to the French historian Max Gallo, "for over two hundred years, posters have been displayed in public places all over the world.Visually striking, they have been designed to attract the attention of passers-by, making us aware of a political viewpoint, enticing us to attend specific events, or encouraging us to purchase a particular product or service."
In addition, he taught graphic design at the École des Arts Décoratifs and then at the École d'Art Graphique. With typography an important part of poster design, the company created several new typeface styles. Cassandre developed Bifur in 1929, the sans serif Acier Noir in 1935, and in 1937 an all-purpose font called Peignot.
In the 19th century a number of different methods of color printing, using woodcut (technically Chromoxylography) and other methods, were developed in Europe, which for the first time achieved widespread commercial success, so that by the later decades the average home might contain many examples, both hanging as prints and as book illustrations.
Creative reading: Printing allowed people to read texts and interpret them creatively, often in very different ways than the author intended. Extensive reading: Once print made a wide range of texts available, earlier habits of intensive reading of texts from start to finish began to change, and people began reading selected excerpts, allowing ...
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