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45.8% of YouTube's total advertising audience is female, and 54.2% is male. [19] YouTube participates in ad targeting by analyzing Google searches and reviewing content searched. Ads can be targeted to specific video topics and keywords, and placed on channels or videos. [20] [non-primary source needed]
Local advertising is used in geomarketing to optimize ad delivery, this platform is applied to customers depending on their location. Making purchasing or service decisions is influenced by local marketing. Marketers and businesses consider local advertising necessary for economic growth.
Dynamics ads are different from static games because companies can provide ads for specific audiences or demographics after the video game has been purchased by the consumer. [6] This way companies can follow the consumer habits and provide ads that can address a certain context. [ 6 ]
In-game advertising can also lead to negative reviews for a video game, as occurred in 2013 with Maxis' promotion of a heavily branded Nissan Leaf charging station as downloadable content in SimCity. Maxis claimed "Plopping down the station will add happiness to nearby buildings. It will not take power, water, or workers away from your city." [58]
There are two types of location-based services in general: push and pull.. The push approach is more versatile and is divided into two types. A not requested service is the more common approach amongst the two approaches, as this allows advertisers to target users until the users do not want the ads to be sent to them.
Facebook Marketplace has not only become a trusted source for LA’s second-hand scene. It’s made itself a real contender to go toe-to-toe with well-established e-commerce sites.
Local store marketing (LSM), also known as "neighborhood marketing," or simply "local marketing, [1]" is a marketing strategy that targets consumers/customers within a radius around a physical location with marketing messages tailored to the local populace. Tactics can be varied but are differentiated by the localization of the marketing message.
The ad exchange picks the winning bid and informs both parties. The ad exchange then passes the link to the ad back through the supply side platform and the publisher's ad server to the user's browser, which then requests the ad content from the agency's ad server. The ad agency can thus confirm that the ad was delivered to the browser. [56]