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The Master of Marketing Research (MMR) is a graduate degree program that may be from one to three years in length. Students pursuing this degree study the aspects of research in the field of marketing. Unlike an M.B.A., which is a general business degree, the Master of Marketing Research focuses solely on the aspects of marketing research.
You’ll also gain leadership skills to build marketing teams and lead marketing departments within a corporation. The average base annual salary for an MBA in marketing is $99,000. Graduates can ...
The key difference between the MS Marketing degree and the Master of Business Administration (MBA) degree is the required number of marketing courses in the degree. Typically the MBA degree may have a concentration in marketing or other fields of 4–6 courses. The MS Marketing degree will usually have 10–12 marketing courses.
The MAM degree is a specialized degree that focuses studies on all areas of business, e.g., strategic planning and leadership, marketing analysis and strategy, operations management, project management, human resource management, organizational design and development, finance, accounting, management and contract negotiations, statistical ...
Along with advertising's role in higher education, professional advertising associations such as American Advertising Federation, American Association of Advertising Agencies (AAAA) provide a variety of educational programs to students and working professionals. Academic and research based organizations, such as the American Academy of and the ...
Marketing research uses the scientific method in that data are collected and analyzed to test prior notions or hypotheses. Experts in marketing research have shown that studies featuring multiple and often competing hypotheses yield more meaningful results than those featuring only one dominant hypothesis. [39] Marketing research is objective ...
A Master of Business (MBus) or Master of Business Studies (MBS) is an academic degree refers to a qualification in the degree of master that can be obtained by students of recognized universities and colleges who complete the relevant approved postgraduate programmes of study, pass the prescribed examinations, and fulfil all other prescribed conditions.
The IMM Graduate School offers degrees, diplomas and certificates in marketing, marketing management and supply chain management. [2] The school provides most of its teaching through distance learning, but students can supplement their distanced learning by receiving academic support at one of their Student Support Centres throughout Southern ...