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A second executive, Daniel Blake, who was Heinerscheid's supervisor, was also placed on leave in the aftermath of the controversy. [6] An Anheuser-Busch spokesperson told The Wall Street Journal: "Given the circumstances, Alissa has decided to take a leave of absence which we support. Daniel has also decided to take a leave of absence."
Anheuser-Busch paid $260,000 to Miller's firm in 2023, according to public records. Representatives for Anheuser-Busch didn't immediately respond to a request for comment on the two events.
The world’s largest brewer may have lost as much as $1.4 billion in sales because of the backlash to its brief partnership with a transgender influencer to promote Bud Light beer.
In all, Anheuser-Busch is up by nearly 11% over the past six months, meaning the brouhaha and boycott had little impact on the company’s overall success or market cap.
Anheuser-Busch acknowledged the controversy in a statement last week, backtracking to a degree. “We never intended to be part of a discussion that divides people. We are in the business of ...
Anheuser-Busch InBev’s US Chief Marketing Officer is stepping down after the company reported a slump in Bud Light sales, as the ongoing backlash against the beer continues.
Some of it came from Donald Trump Jr., who faced criticism from fellow Republicans after he called for an end to the boycotts because Anheuser-Busch, Bud Light’s parent company, is a sizable ...
Bud Light's sales are still pressured as the seemingly never-ending controversy surrounding the beer brand continues to brew.. Anheuser-Busch InBev's Bud Light sales tanked 26.5% for the week ...