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The result was the Timex Triathlon. Timex was a sponsor of the Hawaii Ironman Triathlon, and they hoped that this new digital product would improve sales. Timex’s product manager for digital launches, Mario Sabatini, flew to Kona in October, 1984 to get a feel for the market. He took 1500 Timex Triathlon watches with him to sell to athletes.
The Microsoft logo appears at the top, while the Datalink logo appears at the bottom for model 50. The lower button arrangement and platform is the same for both model 50 and Ironman triathlon, but Ironman sports an additional start/split button on its face, indicating its additional chronograph functions. All three models are water resistant ...
Timex Group USA, Inc. (formerly known as Timex Corporation) is an American global watch manufacturing company founded in 1854 as the Waterbury Clock Company in Waterbury, Connecticut. In 1944, the company became insolvent but was reformed into Timex Corporation. In 2008, the company was acquired by Timex Group B.V. and was renamed Timex Group USA.
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The WTC licenses the Ironman and Ironman Triathlon logo and other related marks to various corporations for use in their product lines. An example is the licensing to Timex Group USA of the Ironman Triathlon logo for use in the Timex Ironman watch line that includes the Timex Ironman Datalink series of GPS type watches.
Marketed globally, initially in the United States, Canada, Mexico, Germany and Poland, TX offered numerous models across fifteen numbered 'series' and more than seventy models (color and band variations) — with a price range in Europe of €245 to €545 in Europe and in the United States from $375 to $626 [12] — at the time, “the highest ...
Timex Group B.V., or Timex Group, is an American - Dutch holding company headquartered in Hoofddorp, the Netherlands and Middlebury, Connecticut. [ citation needed ] It is the corporate parent of several global watchmaking companies including Timex Group USA, Inc. , [ 1 ] TMX Philippines, Inc., and Timex Group India Ltd.
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