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A strategic alliance is an agreement between two or more players to share resources or knowledge, to be beneficial to all parties involved. It is a way to supplement internal assets, capabilities and activities, with access to needed resources or processes from outside players such as suppliers, customers, competitors, companies in different industries, brand owners, universities, institutes ...
A strategic information system (SIS) is a computer system used by organizations to analyse market and competitor information, helping them plan and make their business more successful. It shapes the corporate strategy of an organization by providing a connection between the organization's demands and the latest information technology.
Horizontal integration is related to horizontal alliance (also known as horizontal cooperation). However, in the case of a horizontal alliance, the partnering companies set up a contract, but remain independent. For example, Raue & Wieland (2015) describe the example of legally independent logistics service providers who cooperate. [4]
The survey found that the number of small business owners worried about having effective social media and marketing strategies in place for the holidays increased to 33%, up from 22% last year ...
Technology strategy (information technology strategy or IT strategy) is the overall plan which consists of objectives, principles and tactics relating to use of technologies within a particular organization. [1] Such strategies primarily focus on the technologies themselves and in some cases the people who directly manage those technologies.
Small Business Economics 12.3 (1999): 217–231. Bannock, Graham. The economics and management of small business: an international perspective (Routledge, 2004). Bean, Jonathan James. "Beyond the broker state: a history of the federal government's policies toward small business, 1936–1961" (PhD Diss. The Ohio State University, 1994). Bean ...
A business plan focuses on the business goals and background information about the organization and key team members. It is commonly developed for a 3-5 year time frame and is useful when seeking external funding from either banks or investors. On the other hand, a growth plan is short term, typically 1–2 years or less.
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