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Kawaii culture began to flourish in the 1970s, driven by youth culture and the rise of cute characters in manga and anime (comics and animation) and merchandise, exemplified by the creation of Hello Kitty by Sanrio in 1974.
Kawai started manufacturing synthesizers at the start of the 1980s under the brand name Teisco. These instruments were all analog and included the models: 60P, 60F, 110F, 100F, 100P, SX-210, SX-240, and SX-400. At some point, Kawai stopped using the "Teisco" brand, so some of these products can be found labelled either Teisco or Kawai.
Sanrio has created over 450 characters as of 2022, the best known of which is the white cat character Hello Kitty from 1974. [35] Other well-known characters include the rabbit My Melody from 1975, the frog Keroppi from 1988, the penguin Bad Badtz-Maru from 1993, the white dog Cinnamoroll from 2001, the rabbit Kuromi from 2005, the animal series Jewelpet from 2008, the egg character Gudetama ...
The chibi art style is part of the Japanese kawaii culture, [9] [10] [11] and is seen everywhere from advertising and subway signs to anime and manga. The style was popularized by franchises like Dragon Ball and SD Gundam in the 1980s. It is used as comic relief in anime and manga, giving additional emphasis to a character's emotional reaction.
[23] [24] [25] As a result, the company Sanrio began experimenting with cute designs. [26] The cuteness style, known as kawaii style, became popular in the 1980s. [27] [28] After Otome Do-It-Yourself became popular, which led to the emergence of a new style called 'dolly-kei', the predecessor of Lolita fashion. [29] [22]
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Star Trek conventions began in 1969 and major conventions began in 1972 and they have featured cosplay throughout. [32] In Japan, costuming at conventions was a fan activity from at least the 1970s, especially after the launch of the Comiket convention in December 1975. [15] Costuming at this time was known as kasō (仮装). [15]
After Imgur user SickOfFeelingNumb posted the photo, hundreds of people began commenting. "I do this sometimes but I had no idea it looked that creepy," one user wrote.