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In his book The Power of Cute, philosophy professor Simon May talks about the 180 degree turn in Japan's history, from the violence of war to kawaii starting around the 1970s, in the works of artists like Takashi Murakami, amongst others. By 1992, kawaii was seen as "the most widely used, widely loved, habitual word in modern living Japanese."
The book Alice in Wonderland (1865), [50] [51] written by Lewis Carroll, [52] [53] has inspired many different brands and magazines, [34] such as Alice Deco. [52] The reason that the character Alice was a source of inspiration for Lolita fashion is that she was an ideal icon for the Shōjo (shoujo)-image, [ 34 ] [ 54 ] meaning an image of ...
Though Naito's erotic illustrations were historically excluded from retrospectives of his work, recent exhibitions (such as 2019's "Roots of Kawaii") have begun to include them. [ 1 ] Beginning in the 1980s, Naito began to create works that were a departure from his early kawaii aesthetic, such as oil paintings and freehand sketches influenced ...
In 2008, Japan's Ministry of Foreign Affairs moved away from just using traditional cultural aspects to promote their country and started using things like anime and Kawaii Ambassadors as well. The purpose of the Kawaii Ambassadors is to spread Japanese pop culture through their cute personas, using mostly fashion and music. [19]
Hello Kitty's popularity also grew with the emergence of kawaii (cute) culture. [16] The brand went into decline in Japan after the 1990s, but continued to grow in the international market. [17] By 2010 the character was worth $5 billion a year and The New York Times called her a "global marketing phenomenon". [17] She did about $8 billion at ...
A modern phenomenon, since the 1970s cuteness or kawaii (可愛い, "cute", "adorable", "loveable") in Japanese has become a prominent aesthetic of Japanese popular culture, entertainment, clothing, food, toys, personal appearance, behavior, and mannerisms.
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The chibi art style is part of the Japanese kawaii culture, [9] [10] [11] and is seen everywhere from advertising and subway signs to anime and manga. The style was popularized by franchises like Dragon Ball and SD Gundam in the 1980s. It is used as comic relief in anime and manga, giving additional emphasis to a character's emotional reaction.