Search results
Results from the WOW.Com Content Network
The UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code) is the rule book for non-broadcast advertisements, sales promotions and direct marketing communications in the United Kingdom. It is written and maintained by the Committee of Advertising Practice (CAP) and administered by the Advertising Standards ...
The Advertising Standards Authority (ASA) is the self-regulatory organisation of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice [2] broadly reflects legislation in many instances
Industries under particular focus for CAP in terms of rules and guidelines for advertising include alcohol [5] and gambling. [2] Though some of the advertising rules are legally enforceable, the majority are self-regulatory and based on the commitment of involved stakeholders following best practice. [2]
Print/export Download as PDF; Printable version; ... Advertising Standards Authority may refer to: Advertising Standards Bureau (Australia) ...
Print/export Download as PDF ... Advertising Standards Authority (United Kingdom) B. ... Broadcast Committee of Advertising Practice; C. Cancer Act 1939; CAP Code;
They derive their authority from members' commitments to abide by the standards applied by the regulator, for instance as the UK's Advertising Standards Authority says "The self-regulation system works because it is powered and driven by a sense of corporate social responsibility amongst the advertising industry." [2]
The Advertising Standards Authority is the regulatory advertising body, but can only prevent the republication of advertisements after upholding complaints from the general public. The advent of the Internet access has made the act of censorship more difficult, and there has been a relaxation of censorship in recognition of this.
Ad Standards; Ad Standards Council of the Philippines; Advertising Board of the Philippines; Advertising Regulatory Board; Advertising Standards Authority (South Africa) Advertising Standards Authority (United Kingdom) Advertising Standards Authority for Ireland; Advertising Standards Canada; Advertising Standards Council of India