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Risk Everything was an advertisement campaign created for American sports apparel company Nike by the American advertising agency Wieden+Kennedy.The advertisement campaign, spanning radio, television, out-of-home, online advertising and print media, was specially made for the 2014 FIFA World Cup and starring well-known football players from national teams and clubs.
Nike, Inc. [note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon, United States. [6] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.
In the United Kingdom, tracksuits became popular due to Tommie Smith and John Carlos' black power salute during the 1968 Olympics and Bob Marley's Jamaican tracksuit. Young white working-class men in the UK often wore tracksuits to football games during the 1980s and the clothing was associated with football hooliganism at the time. [1]
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