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In rhetoric, a glittering generality or glowing generality is an emotionally appealing phrase so closely associated with highly-valued concepts and beliefs that it carries conviction without supporting information or reason.
The power of emotions to influence judgment, including political attitudes, has been recognized since classical antiquity. Aristotle, in his treatise Rhetoric, described emotional arousal as critical to persuasion, "The orator persuades by means of his hearers, when they are roused to emotion by his speech; for the judgments we deliver are not the same when we are influenced by joy or sorrow ...
The problem here is not the removal of a quote from its original context per se (as all quotes are), but to the quoter's decision to exclude from the excerpt certain nearby phrases or sentences (which become "context" by virtue of the exclusion) that serve to clarify the intentions behind the selected words.
Emotional appeal can be accomplished in many ways, such as the following: by a metaphor or storytelling, commonly known as a hook; by passion in the delivery of the speech or writing, as determined by the audience; by personal anecdote. appealing to an ideal can also be handled in various ways, such as the following:
For instance, the appeal to poverty is the fallacy of thinking that someone is more likely to be correct because they are poor. [16] When an argument holds that a conclusion is likely to be true precisely because the one who holds or is presenting it lacks authority, it is an "appeal to the common man". [17]
(1) illustrates an optative. It expresses a wish or hope of the speaker, but there is no appeal to the addressee to make it true. (2) and (3) also express a wish of the speaker, but in both cases, there is an appeal to the addressee to help make it true, with the desired future state of affairs specified as that of someone singing.
Loaded language [a] is rhetoric used to influence an audience by using words and phrases with strong connotations.This type of language is very often made vague to more effectively invoke an emotional response and/or exploit stereotypes.
An appeal to advantage can also be a request from someone in a position of power to someone who is in a socially subordinate position; the request is specifically for the subordinate to perform an act contrary to the subordinate's wishes, such that the subordinate is forced to commit the act in order to satisfy a more significant need. The ...
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