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  2. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Unpaid search engine traffic may originate from a variety of kinds of searches, including image search, video search, academic search, [3] news search, and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine results ...

  3. Search engine marketing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_marketing

    The term "search engine marketing" was popularized by Danny Sullivan in 2001 [15] to cover the spectrum of activities involved in performing SEO, managing paid listings at the search engines, submitting sites to directories, and developing online marketing strategies for businesses, organizations, and individuals.

  4. Search engine - Wikipedia

    en.wikipedia.org/wiki/Search_engine

    Most search engines employ methods to rank the results to provide the "best" results first. How a search engine decides which pages are the best matches, and what order the results should be shown in, varies widely from one engine to another. [35] The methods also change over time as Internet usage changes and new techniques evolve.

  5. Identify legitimate AOL websites, requests, and communications

    help.aol.com/articles/identify-legitimate-aol...

    Best practices • Don't enable the "use less secure apps" feature. • Don't reply to any SMS request asking for a verification code. • Don't respond to unsolicited emails or requests to send money. • Pay attention to the types of data you're authorizing access to, especially in third-party apps.

  6. Local search engine optimisation - Wikipedia

    en.wikipedia.org/wiki/Local_search_engine...

    Local search engine optimization (local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results. [1]

  7. Paid inclusion - Wikipedia

    en.wikipedia.org/wiki/Paid_inclusion

    In the early days of search, paid inclusion was a convenient way for search engines, such as Inktomi, Microsoft, Ask, Yahoo, Overture, AltaVista, and FAST, to obtain revenue. [ 3 ] [ 4 ] Unlike the other major search engines, Google decided to avoid paid inclusion and, instead, pursue higher relevancy using AdSense as its revenue source.

  8. AOL

    search.aol.com

    The search engine that helps you find exactly what you're looking for. Find the most relevant information, video, images, and answers from all across the Web. AOL.

  9. Keyword research - Wikipedia

    en.wikipedia.org/wiki/Keyword_research

    Keyword research is a practice search engine optimization (SEO) professionals use to find and analyze search terms that users enter into search engines when looking for products, services, or general information. Keywords are related to search queries.

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