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On October 24, 2018, Hongjoong officially debuted as the leader of KQ Entertainment's first boy group, "Ateez" with the debut EP Treasure EP.1: All to Zero.[7]From March 2020 to February 2025, Hongjoong released 8 songs by artists that he covered and interpreted in his own style (adding his own lyrics and arranging) under the project name "BY.
Ateez member Hongjoong had raised awareness for the campaign since Ateez's debut by painting one of his nails, [243] leading fans to set up fundraising pages on Polished Man's website to raise hundreds of dollars in 2019 and early 2020 before Ateez officially partnered with the campaign. [244]
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He made his own solo debut at the age of 29 with the single album Urban Hymns on February 17, 2017. [ 2 ] He is currently the primary producer for boy bands in his label, including Ateez , who made their debut on October 24, 2018, and Xikers , who made their debut on March 30, 2023.
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KQ Entertainment (Korean: KQ엔터테인먼트), formerly known as Seven Seasons, is a South Korean entertainment company founded in 2016 by Kim Kyu-wook. [1]KQ Entertainment, is home to the K-pop groups Ateez and Xikers, and manages two labels: Seven Seasons, Block B's label, and KQ Produce, a label for singer-songwriters and producers.
On April 21, Ateez released a promotional map with the release date and the title of the upcoming extended play, Golden Hour: Part.1, on their social media accounts following their performance at Coachella 2024. Additionally, the group's leader Hongjoong use a folding fan with the words "Golden Hour" inscribed in it. [1]