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Career portfolios help document education, work samples and skills. People use career portfolios to apply for jobs, apply to college or training programs. They are more in-depth than a resume, which is used to summarize the above in one or two pages. Career portfolios serve as proof of one's skills, abilities, and potential in the future.
Content strategy guides the planning, development, and management of content. It is a recognized field in user experience design, and it also draws from adjacent disciplines such as information architecture , content management , business analysis , digital marketing , and technical communication .
Content marketing attracts new customers by creating and sharing valuable free content as well as by helping companies create sustainable brand loyalty, providing valuable information to consumers, and creating a willingness to purchase products from the company in the future. [2] Content marketing starts with identifying the customer's needs.
It is the way brands within a company's portfolio are related to, and differentiated from, one another. According to J.-N. Kapferer , the brand architecture should define the different leagues of branding within the organization; [ 1 ] how the corporate brand and sub-brands relate to and support each other; and how the sub-brands reflect or ...
Electronic portfolio (PDF portfolio) An electronic portfolio (also known as a digital portfolio , online portfolio , e-portfolio , e-folio , or eFolio ) [ 1 ] is a collection of electronic evidence assembled and managed by a user, usually but not only on the Web (online portfolio).
IT Application Portfolio Management (APM) is a practice that has emerged in mid to large-size information technology (IT) organizations since the mid-1990s. [1] Application Portfolio Management attempts to use the lessons of financial portfolio management to justify and measure the financial benefits of each application in comparison to the costs of the application's maintenance and operations.
A strategist is a person with responsibility for the formulation and implementation of a strategy. Strategy generally involves setting goals, determining actions to achieve the goals, and mobilizing resources to execute the actions. A strategy describes how the ends (goals) will be achieved by the means (resources).
A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.
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