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Prior to the early-1950s, marshmallows were usually either bars or small squares, rather than the modern cylindrical extruded shapes. In 1948, Doumak, an American food company, invented and began patenting the modern extruding process, [1] which Kraft would start using in 1953, [2] and by 1958, begin branding as "Jet-Puffed".
Jet-Puffed's new, first-of-its-kind marshmallow changes color when toasted. Jet-Puffed Color Changing Marshmallows are available in grocery stores nationwide.
The marshmallow confection is typically formed in one of three ways. First, it can be extruded in the desired shape and cut into pieces, as done for Jet-Puffed marshmallows. Second, it can be deposited onto a belt, as done for Peeps. [22] Third, it can be deposited into a starch-based mold in a mogul to make various shapes. [12]
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In addition to consumer candy and marshmallows, Favorite Brands also acquired the industrial caramel and marshmallow businesses of Kraft. This business supplied the dehydrated marshmallows (with a 98% share of the market) [ 26 ] marshmallow creme and caramel for use in breakfast cereals, instant hot chocolate mixes and taffy apples .
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Looking to improve margins, Kraft Foods put their confections division, which consisted of the Jet-Puffed Marshmallows brand and Kraft Caramels, along with the Kendallville, Indiana plant, and marshmallow production and packaging equipment from Kraft's Buena Park, California, Garland, Texas, and Canadian plants, up for sale in early 1995.
Most of the marshmallow-only Peeps are gluten-free, fat-free and have around 30-40 calories each (the ones that are dipped or coated in chocolate have a higher calorie content). The Best Peeps Flavors