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  2. Advertising slogan - Wikipedia

    en.wikipedia.org/wiki/Advertising_slogan

    However, since some ideas resonate with the public with persistence, many advertising slogans retain their influence even after general use is discontinued. If an advertising slogan enters into the public vernacular, word-of-mouth communication may increase consumer awareness of the product and extend an ad campaign's lifespan, [ 8 ] or cause a ...

  3. Advertising campaign - Wikipedia

    en.wikipedia.org/wiki/Advertising_campaign

    An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base.

  4. Copywriting - Wikipedia

    en.wikipedia.org/wiki/Copywriting

    Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing.Copywriting is aimed at selling products or services. [1] The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.

  5. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    Television has since its inception dominated the advertising media scene, due to its combination of visual and aural stimulation, allowing for greater attention grabbing and more effective transmission of messages than other forms of media. It has a few disadvantages: television commercials suffer from being "zipped" and zapped".

  6. Anger after Indian start-up pretends to sack stressed staff - AOL

    www.aol.com/india-start-faces-backlash-over...

    "While attention-grabbing tactics may work in the short term, they ultimately erode trust and damage brand reputation." Follow BBC News India on Instagram , YouTube , Twitter and Facebook . Show ...

  7. Attention economy - Wikipedia

    en.wikipedia.org/wiki/Attention_economy

    The attention economy refers to the incentives of, especially advertising-driven companies, to maximize the time and attention their users give to the product they are selling. [ 1 ] [ 2 ] Attention economics is an approach to the management of information that treats human attention as a scarce commodity and applies economic theory to solve ...

  8. AIDA (marketing) - Wikipedia

    en.wikipedia.org/wiki/AIDA_(marketing)

    The importance of attracting the attention of the reader as the first step in copywriting was recognized early in the advertising literature as is shown by the Handbook for Advertisers and Guide to Advertising: The first words are always printed in capitals, to catch the eye, and it is important that they should be such as will be likely to ...

  9. Puzzle solutions for Friday, Nov. 22, 2024

    www.aol.com/news/puzzle-solutions-friday-nov-22...

    Note: Most subscribers have some, but not all, of the puzzles that correspond to the following set of solutions for their local newspaper. CROSSWORDS