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Paid inclusion is a search engine marketing method in itself, but also a tool of search engine optimization since experts and firms can test out different approaches to improving ranking and see the results often within a couple of days, instead of waiting weeks or months. Knowledge gained this way can be used to optimize other web pages ...
Paid inclusion is a search engine marketing product where the search engine company charges fees related to inclusion of websites in their search index. The use of paid inclusion is controversial, and paid inclusion's popularity has decreased over time among search engines.
Search marketing is the process of acquiring traffic or customers via search engines such as Google, Bing, Yahoo and others. Search marketing generally involves two disciplines: SEO ( search engine optimization ) and SEM ( search engine marketing ).
Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.
Pay-per-Sale Search Engine Marketing is a variant of pay-per-sale, whereby the traffic source is largely search engine traffic, such as that from Google's AdWords "pay-per-click" system. The business model means that merchants no longer bear the cost of " pay-per-click "; instead, the " pay-per-sale " provider takes on the risk of conversion.
Pay per click marketing is a subset of search engine marketing. It is not a form of SEO as SEO refers to practices which are intended to improve your organic search results. [4] Pay per click marketing can be done through ad networks such as Google Adwords or by paying for placement on a specific site.
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