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  2. Search engine marketing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_marketing

    Managing search campaigns is either done directly with the SEM vendor or through an SEM tool provider. It may also be self-serve or through an advertising agency. Search engine marketing is also a method of business analytics, which is mainly aimed at providing useful information for organizations to find business opportunities and generate ...

  3. Business communication - Wikipedia

    en.wikipedia.org/wiki/Business_communication

    Business communication is the act of information being exchanged between two-parties or more for the purpose, functions, goals, or commercial activities of an organization. [1] Communication in business can be internal which is employee-to-superior or peer-to-peer, overall it is organizational communication.

  4. Subject-matter expert - Wikipedia

    en.wikipedia.org/wiki/Subject-matter_expert

    A domain expert is frequently used in expert systems software development, and there the term always refers to the domain other than the software domain. A domain expert is a person with special knowledge or skills in a particular area of endeavour [8] (e.g. an accountant is an expert in the domain of accountancy).

  5. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

  6. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    The different devices under simple language include phonetic symbolism, numbers, sound repetition, and pronunciation. All four devices use the cognitive effort of automatic processing. Phonetic symbolism is "a non-arbitrary relation between sound and meaning, and suggests that the sound of a word can convey meaning apart from its definition". [9]

  7. Communications management - Wikipedia

    en.wikipedia.org/wiki/Communications_management

    When communication is thorough, accurate, and timely, the organization tends to be vibrant and effective. [3] Communication is central to the entire management process for four primary reasons: Communication is a linking process of management. Communication is the primary means by which people obtain and exchange information.

  8. Security information and event management - Wikipedia

    en.wikipedia.org/wiki/Security_information_and...

    The acronyms SEM, SIM and SIEM have sometimes been used interchangeably, [20] but generally refer to the different primary focus of products: Log management: Focus on simple collection and storage of log messages and audit trails. [9] Security information management : Long-term storage as well as analysis and reporting of log data. [21]

  9. List of business and finance abbreviations - Wikipedia

    en.wikipedia.org/wiki/List_of_business_and...

    For example, $225K would be understood to mean $225,000, and $3.6K would be understood to mean $3,600. Multiple K's are not commonly used to represent larger numbers. In other words, it would look odd to use $1.2KK to represent $1,200,000. Ke – Is used as an abbreviation for Cost of Equity (COE).