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  2. Artificial intelligence marketing - Wikipedia

    en.wikipedia.org/wiki/Artificial_intelligence...

    Traditional marketing directly focuses on the needs of consumers; meanwhile some believe the shift AI may cause, will lead marketing agencies to manage consumer needs instead. [ 1 ] Artificial Intelligence is used in various digital marketing spaces, such as content marketing , email marketing , online advertisement (in combination with machine ...

  3. Salesforce's new AI platform lets companies build their own ...

    www.aol.com/news/salesforces-ai-platform-lets...

    The company is expanding the availability and capabilities of its AI agents with Agentforce, a platform that helps Salesforce clients build and deploy agents to automate tasks such as generating ...

  4. Marketing and artificial intelligence - Wikipedia

    en.wikipedia.org/wiki/Marketing_and_artificial...

    There are six areas of the social media marketing that are being impacted by AI: content creation, consumer intelligence, customer service, influencer marketing, content optimization, and competitive intelligence. [21] One tool, Twizoo, uses AI to gather reviews from social networking sites about restaurants to help users find a place to eat.

  5. Salesforce’s ‘hard pivot’ to AI agents pays off with an 11% ...

    www.aol.com/finance/salesforce-hard-pivot-ai...

    Salesforce’s big bet on Agentforce has investors buzzing, but the clock is ticking on the company growing its revenue from AI products. Salesforce’s ‘hard pivot’ to AI agents pays off with ...

  6. Salesforce jumps as latest AI tools set to accelerate demand

    www.aol.com/news/salesforce-jumps-latest-ai...

    "We like the setup heading into FY'26 given reasonable Street expectations, positive progress made around the company's AI strategy, and potential upside as front-office spending comes back ...

  7. Marketing automation - Wikipedia

    en.wikipedia.org/wiki/Marketing_automation

    Marketing automation tracks top-of-funnel activities to drive prospects to sales. This is contrasted with CRM, which manages information about the prospect and their position in the sales cycle. [3] The use of marketing automation makes processes that would otherwise have been performed manually much more efficient and makes new processes possible.

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