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The Wonderbra is a type of push-up underwire brassiere that gained worldwide prominence in the 1990s. Although the Wonderbra name was first trademarked in the U.S. in 1955, [1] the brand was developed in Canada. Moses (Moe) Nadler, founder and majority owner of the Canadian Lady Corset Company, licensed the trademark for the Canadian market in ...
Push-up bras weren’t new, of course — one of the earliest padded bras dates back to 1948.The Wonderbra brand, which dates back to the late 1930s as an offering from the Canadian Lady Corset ...
Anita Meiring, public relations consultant for Wonderbra, described the event: "It is a day for women to realise that their cleavage is something unique and that they should be proud of it." [4] "It gives women a chance to be beautiful and glow in the furtive, yet appreciative, glances their cleavage evokes from men". [1]
Pages for logged out editors learn more. Contributions; Talk; Wonderbra Women
Landmark 1994 ad for Wonderbra featuring Czech model Eva Herzigová. After arriving in Paris, her popularity increased. Her first important appearance was as the model for the first Wonderbra campaign. In 1994, advertising executive Trevor Beattie, working for TBWA/London, developed an ad for Sara Lee's "Hello Boys" Wonderbra campaign. It ...
The slogan “Hello Bombshell” recalled the “Hello Boys” Wonderbra billboards of the 1990s. The new bra became a quick bestseller, despite its nearly $50 price tag.
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