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The Wonderbra is a type of push-up underwire brassiere that gained worldwide prominence in the 1990s. Although the Wonderbra name was first trademarked in the U.S. in 1955, [1] the brand was developed in Canada. Moses (Moe) Nadler, founder and majority owner of the Canadian Lady Corset Company, licensed the trademark for the Canadian market in ...
Push-up bras weren’t new, of course — one of the earliest padded bras dates back to 1948.The Wonderbra brand, which dates back to the late 1930s as an offering from the Canadian Lady Corset ...
The Wonderbra was created in 1964 by Louise Poirier for Canadelle, a Canadian lingerie company. It has 54 design elements that lift and support the bustline while creating a deep plunge and push-together effect. First-year sales for the Wonderbra were approximated at US $120 million ( $11,788,841 in today's [when?] money). [51]
Such brands included Dim, Playtex, Wonderbra, Lovable, Abanderado, Nur Die, Unno and Bellinda. [citation needed] Sara Lee Corporation announced on Sept 28, 2009, that it had received a binding offer for its Global Body Care and European Detergents to Unilever for €1.275 billion (equivalent to €1.71 billion in 2023). [25]
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The first push-up bra was created in 1964 by Canadian Louise Poirier and patented for Wonderbra (trademarked in 1935), then owned by Canadelle, a Canadian lingerie company in 1971. [ 56 ] [ 57 ] A push up bra is designed to press the breasts upwards and closer together to give a fuller appearance with help of padded cups, [ 58 ] differing from ...
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