Search results
Results from the WOW.Com Content Network
Audience theory offers explanations of how people encounter media, how they use it, and how it affects them. Although the concept of an audience predates modern media, [1] most audience theory is concerned with people’s relationship to various forms of media. There is no single theory of audience, but a range of explanatory frameworks.
One weakness of the approach is the nature of the yielding step, which assumes that the audience's attitude will change by learning a new message, yet learning does not always result in persuasion. [ 24 ] [ 25 ] McGuire is best known for his inoculation theory of exploring resistance to persuasion, which was influenced by the Yale school's ...
The real reader is a concrete reality and determines the writer's purpose and persona. A writer who perceives an audience as real tends to conceive of readers as living persons with specific attitudes and demographic characteristics. Therefore, the writer's task is to accommodate the real reader by analyzing this reader's needs and deferring to ...
Ruggerio noted three assumptions necessary to the idea of active audience: First, media selection is initiated by the individual. Second, expectations regarding the use of media must be a product of individual predispositions, social interactions and environmental factors. And third, the active audience exhibits goal-directed behavior.
The content of the information plays a major role in workplace communication. The level of detail must be according to the grasping capacity of the audience. Giving too much detail may get the audience bored and too little detail won't make them involved. Use of jargon while communicating is not considered good for effective workplace ...
“Some managers might be like: 'Well, I don't want to lose my all-star employee, because in the end, they make me look good, I'm more productive, I'm meeting my metrics,'” says Leticia Corona ...
Gen Z workers came of age during the pandemic and missed out on one vital part of work experience: learning the office lingo. Just as they’re confusing employers with their own new slang, the ...
The asymmetry between broadcaster and audience that was dictated by the structure of pre-digital technologies dictated has changed radically. This is a technical-structural characteristic. Participatory media are social media whose value and power derives from the active participation of many people .