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The "Deluxe" name was first used starting in 1930 to specify an upscale trim starting with the Model 40-B and Model 45-B, then later the De Luxe Ford line was differentiated as a separate "marque within a marque" with separate styling and pricing through 1940. [3] During 1939, Ford had five lines of cars: Ford, De Luxe Ford, Mercury, Lincoln ...
The look was updated with an inverted pentagonal grille with all-vertical bars beneath a prominent hood and three horizontal chrome side strips (on DeLuxe models). The V8 DeLuxe was called Model 68. A concealed horn, long a prominent part of the Ford's design, also brought the car into modern times. The new trucks continued with the old grille.
A 1937 Model 78 De Luxe Station Wagon 1940 De Luxe convertible. For 1937, Ford updated its car lineup with minor styling changes. However, the introduction of the De Luxe Ford marked the beginning of expansion of the Ford Motor Company brand lineup. De Luxe Ford was marketed as an upscale sub-brand to bridge the gap between Ford and Lincoln-Zephyr.
The standard Ford inherited the grille of the 1939 model with blackout on each side of a heavy chrome center; heavier headlight surrounds serve as another major differentiator from the 1939. 1940 was the last year of the 1937 design and its smaller V8 engine, with a straight-six engine to be reintroduced the following year. Sealed-beam ...
With Ford in financial chaos during this period, sales fell well behind Chevrolet—Ford output for 1948 was 430,198 vehicles, only about 62% of Chevrolet's output, and Plymouth came close to knocking Ford from second place with an output of 412,540 vehicles. The car used in the 1978 film Grease is a 1948 Ford DeLuxe. [10]
For 1939, the Mercury was launched at a starting price of US$916 ($20,064 in 2023 dollars [10]); over 65,800 vehicles were sold in the inaugural model year. [11] In response to the popularity of the model line, Ford revised its branding structure after 1940; De Luxe Ford was discontinued as a sub-marque (returning to its previous use as a Ford trim line), and all Lincolns became derived from ...
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Ford-Vairogs ("Vairogs" meaning "Shield") (earlier called "Fenikss") was the name of a car factory in Riga, Latvia that produced license-built Ford cars between September 1937 and 1940 when it was expropriated as the property of the Soviet government. Not including the war department orders, Ford-Vairogs made 200 buses, 1000 trucks and 332 ...
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