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  2. Modes of persuasion - Wikipedia

    en.wikipedia.org/wiki/Modes_of_persuasion

    Aristotle acknowledged that the union between the speaker’s appearance, his reputation, and his ability to give the speech all add up to the meaning of Ethos. [7] This can be done by: Being a notable figure in the field in question, such as a college professor or an executive of a company whose business is related to the presenter's topic

  3. Ethos - Wikipedia

    en.wikipedia.org/wiki/Ethos

    A sculpture representing Ethos outside the Australian Capital Territory Legislative Assembly in Canberra, Australia. Ethos (/ ˈ iː θ ɒ s / or US: / ˈ iː θ oʊ s /) is a Greek word meaning 'character' that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology; and the balance between caution and passion. [1]

  4. Rhetoric - Wikipedia

    en.wikipedia.org/wiki/Rhetoric

    Another area of rhetoric is the study of cultural rhetorics, which is the communication that occurs between cultures and the study of the way members of a culture communicate with each other. [36] These ideas [ specify ] can then be studied and understood by other cultures, in order to bridge gaps in modes of communication and help different ...

  5. Rhetorical stance - Wikipedia

    en.wikipedia.org/wiki/Rhetorical_stance

    This concept is deeply rooted in rhetorical theory and is a fundamental aspect of effective communication across various disciplines, including literature, public speaking, and academic writing. Rhetorical stance is the position or perspective that a writer or speaker adopts to convey a message to an audience.

  6. Mores - Wikipedia

    en.wikipedia.org/wiki/Mores

    While cultural universals are by definition part of the mores of every society (hence also called "empty universals"), the customary norms specific to a given society are a defining aspect of the cultural identity of an ethnicity or a nation. Coping with the differences between two sets of cultural conventions is a question of intercultural ...

  7. Historicism - Wikipedia

    en.wikipedia.org/wiki/Historicism

    Hegel considers the relationship between individuals and societies as organic, not atomic: even their social discourse is mediated by language, and language is based on etymology and unique character. It thus preserves the culture of the past in thousands of half-forgotten metaphors. To understand why a person is the way he is, you must examine ...

  8. Cultural literacy - Wikipedia

    en.wikipedia.org/wiki/Cultural_literacy

    Cultural literacy is a term coined by American educator and literary critic E. D. Hirsch, referring to the ability to understand and participate fluently in a given culture. Cultural literacy is an analogy to literacy proper (the ability to read and write letters).

  9. Culture - Wikipedia

    en.wikipedia.org/wiki/Culture

    Culture (/ ˈ k ʌ l tʃ ər / KUL-chər) is a concept that encompasses the social behavior, institutions, and norms found in human societies, as well as the knowledge, beliefs, arts, laws, customs, capabilities, attitude, and habits of the individuals in these groups. [1] Culture is often originated from or attributed to a specific region or ...