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The concept of "proto-globalization" was first introduced by historians A. G. Hopkins and Christopher Bayly. The term describes the phase of increasing trade links and cultural exchange that characterized the period immediately preceding the advent of high "modern globalization" in the late 19th century. [45]
Cultural globalization is the intensification and expansion of cultural flows across the globe. [2] Culture is a very broad concept and has many facets, but in the discussion on globalization, Steger means it to refer to “the symbolic construction, articulation, and dissemination of meaning.” Topics under this heading include discussion ...
While economic globalization has been in expanding since the emergence of trans-national trade, it has grown at an increased rate due to improvements in the efficiency of long-distance transportation, advances in telecommunication, the importance of information rather than physical capital in the modern economy, and by developments in science ...
The period of Proto-globalization roughly spans the years between 1600 and 1800. It was largely shaped in this era by the operations of colonialism. The Modern period of globalization covers from the 19th century until the present time. Imperialism and industrialization have figured largely in shaping modern globalizing forces and trends.
The historical origins of globalization (also known as historical globalization) are the subject of ongoing debate. Though many scholars situate the origins of globalization in the modern era (around the 19th century), others regard it as a phenomenon with a long history, dating back thousands of years (a concept known as archaic globalization).
Public Relations consultant and academician, Takashi Inoue extended the concept to beyond the economics into the realms of culture and politics in his 2018 book Public Relations in Hyper-Globalization; He argues that the world is being transformed by three forces of hyper-globalization: economic, social media, and new disruptive technologies ...
George Ritzer (born October 14, 1940) is an American sociologist, professor, and author who has mainly studied globalization, metatheory, patterns of consumption, and modern/postmodern social theory. His concept of McDonaldization draws upon Max Weber's idea of rationalization through the lens of the fast food industry.
The concept of globalization inspired a number of theories from various schools of thought in communication studies that each emphasize different aspects of globalization. [10] Many globalization theories highlight actors in the business sector as leaders in the processes of global integration.