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The power of emotions to influence judgment, including political attitudes, has been recognized since classical antiquity. Aristotle, in his treatise Rhetoric, described emotional arousal as critical to persuasion, "The orator persuades by means of his hearers, when they are roused to emotion by his speech; for the judgments we deliver are not the same when we are influenced by joy or sorrow ...
The book synthesized emotions and neurology and introduced the concept that action is a result of impression. Hartley determined that emotions drive people to react to appeals based on circumstance but also passions made up of cognitive impulses. [19] Campbell argues that belief and persuasion depend heavily on the force of an emotional appeal ...
In rhetoric, a glittering generality or glowing generality is an emotionally appealing phrase so closely associated with highly-valued concepts and beliefs that it carries conviction without supporting information or reason.
The modes of persuasion, modes of appeal or rhetorical appeals (Greek: pisteis) are strategies of rhetoric that classify a speaker's or writer's appeal to their audience. These include ethos , pathos , and logos , all three of which appear in Aristotle's Rhetoric . [ 1 ]
Appeal to emotion – manipulating the emotions of the listener rather than using valid reasoning to obtain common agreement. [78] Appeal to fear – generating distress, anxiety, cynicism, or prejudice towards the opponent in an argument. [79] Appeal to flattery – using excessive or insincere praise to obtain common agreement. [80]
In rhetoric, an argumentum ad captandum, "for capturing" the gullibility of the naïve among the listeners or readers, is an unsound, specious argument designed to appeal to the emotions rather than to the mind. It is used to describe "claptrap or meretricious attempts to catch popular favor or applause."
Logos, appeals to logic and reason, evidence and support; Ethos, appeals to ethics, the speaker's credibility, trustworthiness, and morals; Pathos, appeals to emotion, connecting with audience through shared feelings; Kairos, appeals to timing, presenting key information at the best moment, typically to persuade or to provoke action
Emotion-focused coping is a way to focus on managing one's emotions to reduce stress and also to reduce the chance to have emotional reasoning. [18] Cognitive therapy is a form of therapy that helps patients recognize their negative thought patterns about themselves and events to revise these thought patterns and change their behavior. [ 19 ]