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2. Advertising - Wikipedia

   en.wikipedia.org/wiki/Advertising

   Advertising research is a specialized form of research that works to improve the effectiveness and efficiency of advertising. It entails numerous forms of research which employ different methodologies. Advertising research includes pre-testing (also known as copy testing) and post-testing of ads and/or campaigns.

3. Promotional mix - Wikipedia

   en.wikipedia.org/wiki/Promotional_mix

   Advertising is the paid presentation and promotion of ideas, goods, or services by an identified sponsor in a mass medium. Examples include print ads, radio, television, billboard, direct mail, brochures and catalogs, signs, in-store displays, posters, mobile apps, motion pictures, web pages, banner ads, and emails.

4. Microsoft PowerPoint - Wikipedia

   en.wikipedia.org/wiki/Microsoft_PowerPoint

   The recommended replacements for PowerPoint Viewer: "On Windows 10 PCs, download the free ... PowerPoint Mobile application from the Windows Store," [181] and "On Windows 7 or Windows 8/8.1 PCs, upload the file to OneDrive and view it for free using ... PowerPoint Online." [181]

5. Keynote (presentation software) - Wikipedia

   en.wikipedia.org/wiki/Keynote_(presentation...

   In addition to official HD compatibility, Keynote 3 added new features, including group scaling, 3D charts, multi-column text boxes, auto bullets in any text field, image adjustments, and free-form masking tools. In addition, Keynote features three-dimensional transitions, such as a rotating cube or a simple flip of the slide.

6. Slide show - Wikipedia

   en.wikipedia.org/wiki/Slide_show

   Theaters also used their lanterns to project advertising slides and messages such as "Ladies, kindly remove your hats". After 35 mm Kodachrome color film was introduced in 1936, a new standard 2×2 inch (5×5 cm) miniature lantern slide format was created to better suit the very small transparencies the film produced. In advertising, the ...

7. Advertising campaign - Wikipedia

   en.wikipedia.org/wiki/Advertising_campaign

   An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base.