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A self-serving bias is any cognitive or perceptual process that is distorted by the need to maintain and enhance self-esteem, or the tendency to perceive oneself in an overly favorable manner. [1] It is the belief that individuals tend to ascribe success to their own abilities and efforts, but ascribe failure to external factors. [2]
Recalling the past in a self-serving manner, e.g., remembering one's exam grades as being better than they were, or remembering a caught fish as bigger than it really was. Euphoric recall: The tendency of people to remember past experiences in a positive light, while overlooking negative experiences associated with that event. Fading affect bias
It accounts for the fact that many biases are self-motivated or self-directed (e.g., illusion of asymmetric insight, self-serving bias). There are also biases in how subjects evaluate in-groups or out-groups; evaluating in-groups as more diverse and "better" in many respects, even when those groups are arbitrarily defined ( ingroup bias ...
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Self-serving bias is the tendency for cognitive or perceptual processes to be distorted by the individual's need to maintain and enhance self-esteem. [57] It is the propensity to credit accomplishment to our own capacities and endeavors, yet attribute failure to outside factors, [ 58 ] to dismiss the legitimacy of negative criticism ...
The self-serving bias has been thought of as a means of self-esteem maintenance. [39] A person will feel better about themselves by taking credit for successes and creating external blames for failure. This is further reinforced by research showing that as self-threat increases, people are more likely to exhibit a self-serving bias. [40]
Two former Ohio Supreme Court justices say voter-approved changes to curb partisan gerrymandering failed because of one simple reason: self-serving politicians.
Self-serving bias would result in the assumption that the student's low grade is a result of poor teaching, which would direct the fault of one's reality away from one's own actions. Egocentric bias might also result in an overestimation of the number of students that received low grades in the class for the purpose to normalize these students ...