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Retrospective performance outcomes can be used in investigation of the self-serving bias. An example of this is reported company performance followed up by self-report of outcome attributions. [9] These self-report attributions can then be used to assess how successes and failures are viewed by company employees and executives.
Egocentric bias: Recalling the past in a self-serving manner, e.g., remembering one's exam grades as being better than they were, or remembering a caught fish as bigger than it really was. Euphoric recall: The tendency of people to remember past experiences in a positive light, while overlooking negative experiences associated with that event.
In psychology, an attribution bias or attributional errors is a cognitive bias that refers to ... people are more likely to exhibit a self-serving bias. [40] For ...
Feb. 16—If you've ever had a roommate, you likely have had thought to yourself that you do more chores than than they do. Sure, you might have neglected some dishes here and there, but you find ...
The bias may also result, at least in part, from non-social stimulus-reward associations. [4] Maintenance of this cognitive bias may be related to the tendency to make decisions with relatively little information. [5] When faced with uncertainty and a limited sample from which to make decisions, people often "project" themselves onto the situation.
Another explanation for how the better-than-average effect works is egocentrism. This is the idea that an individual places greater importance and significance on their own abilities, characteristics, and behaviors than those of others. Egocentrism is therefore a less overtly self-serving bias. According to egocentrism, individuals will ...
Biases that affect memory, [18] such as consistency bias (remembering one's past attitudes and behavior as more similar to one's present attitudes). Biases that reflect a subject's motivation, [19] for example, the desire for a positive self-image leading to egocentric bias and the avoidance of unpleasant cognitive dissonance. [20]
Originally, researchers assumed that self-serving bias is strongly related to the fact that people want to protect their self-esteem. However, an alternative information processing explanation is that when the outcomes match people's expectations, they make attributions to internal factors; for example, someone who passes a test might believe ...