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The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience.In marketing and advertising, the target audience is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.
Audience analysis is a task that is often performed by technical writers in a project's early stages. It consists of assessing the audience to make sure the information provided to them is at the appropriate level. The audience is often referred to as the end-user, and all
Target marketing goes against the grain of mass marketing. It involves identifying and selecting specific segments for special attention. [2] Targeting, or the selection of a target market, is just one of the many decisions made by marketers and business analysts during the segmentation process. Examples of target markets used in practice ...
Unlike many other forms of translation, transcreation also often involves adapting not only words, but video and images to the target audience. [3] Transcreation theory was first developed in the field of literary translation, and began to be adapted for use global marketing and advertising in the early 21st century. [1]
Marketers and advertisers make a distinction between the target audience for an advertising message and the target market for a product or brand. [74] By definition, the target audience is the intended audience for a given advertisement or message in a publication or broadcast medium, while the target market consists of all existing and ...
When writing, it is important to consider what the target audience needs to accomplish, and what and how much information they need to complete it. [5] The needs of the target audience will also affect the chosen vocabulary: writing for someone in the same field as the author is different from writing for someone whose native language is not ...
Audience theory offers explanations of how people encounter media, how they use it, and how it affects them. Although the concept of an audience predates modern media, [1] most audience theory is concerned with people’s relationship to various forms of media. There is no single theory of audience, but a range of explanatory frameworks.
Reception theory is a version of reader response literary theory that emphasizes each particular reader's reception or interpretation in making meaning from a literary text. Reception theory is generally referred to as audience reception in the analysis of communications models.