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Repeat visitor - A visitor that has made at least one previous visit. The period between the last and current visit is called visitor recency and is measured in days. Return visitor - A unique visitor with activity consisting of a visit to a site during a reporting period and where the unique visitor visited the site before the reporting period ...
Web traffic is the data sent and received by visitors to a website.Since the mid-1990s, web traffic has been the largest portion of Internet traffic. [1] Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular and if there are any apparent trends, such as one specific page being viewed mostly by people in a particular country.
Web tracking is the practice by which operators of websites and third parties collect, store and share information about visitors' activities on the World Wide Web.Analysis of a user's behaviour may be used to provide content that enables the operator to infer their preferences and may be of interest to various parties, such as advertisers.
Search analytics is the use of search data to investigate particular interactions among Web searchers, the search engine, or the content during searching episodes. [1] The resulting analysis and aggregation of search engine statistics can be used in search engine marketing (SEM) and search engine optimization (SEO).
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.
Before the launch of Universal Analytics, there were several cookies storing information such as whether the visitor had been to the site before (new or returning visitor), the timestamp of the current visit, and the referrer site or campaign that directed the visitor to the page (e.g., search engine, keywords, banner, or email).
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Canvas fingerprinting is one of a number of browser fingerprinting techniques for tracking online users that allow websites to identify and track visitors using the HTML5 canvas element instead of browser cookies or other similar means. [1]