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2. Market research - Wikipedia

   en.wikipedia.org/wiki/Market_research

   Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness.

3. Industry analyst - Wikipedia

   en.wikipedia.org/wiki/Industry_analyst

   The IIAR provides this official definition: [1] An information and communications technology (ICT) industry analyst is a person, working individually or within a firm, whose business model incorporates creating and publishing research about, and advising on how, why and where ICT-related products and services can be procured, deployed and used.

4. Marketing research - Wikipedia

   en.wikipedia.org/wiki/Marketing_research

   The research analyst responsibilities include checking all data for accuracy, comparing and contrasting new research with established norms, and analyzing primary and secondary data for the purpose of market forecasting. As these job titles indicate, people with a variety of backgrounds and skills are needed in marketing research.

5. Market analysis - Wikipedia

   en.wikipedia.org/wiki/Market_analysis

   The literature defines several areas in which market analysis is important. These include: sales forecasting, market research, and marketing strategy. Not all managers will need to conduct a market analysis. Nevertheless, it would be important for managers that use market analysis data to know how analysts derive their conclusions and what ...

6. Market intelligence - Wikipedia

   en.wikipedia.org/wiki/Market_intelligence

   Market intelligence (MI) is gathering and analyzing information relevant to a company's market - trends, competitor and customer (existing, lost and targeted) monitoring. [1] It is a subtype of competitive intelligence (CI), which is data and information gathered by companies that provide continuous insight into market trends such as ...

7. Business analytics - Wikipedia

   en.wikipedia.org/wiki/Business_analytics

   Business analytics makes extensive use of analytical modeling and numerical analysis, including explanatory and predictive modeling, [2] and fact-based management to drive decision making. It is therefore closely related to management science. Analytics may be used as input for human decisions or may drive fully automated decisions.

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   mail.aol.com

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9. Marketing research process - Wikipedia

   en.wikipedia.org/wiki/Marketing_research_process

   The marketing research process is a six-step process involving the definition of the problem being studied upon, determining what approach to take, formulation of research design, field work entailed, data preparation and analysis, and the generation of reports, how to present these reports, and overall, how the task can be accomplished. [1]