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For example, official warnings about the risk of terrorist attacks have led to increased support for the proposed policies of US Presidents. [ 9 ] [ 10 ] Collective fear is likely to produce an authoritarian mentality , desire for a strong leader , strict discipline , punitiveness , intolerance , xenophobia , and less democracy , according to ...
Fear, uncertainty and doubt (FUD) is the appeal to fear in sales or marketing; in which a company disseminates negative (and vague) information on a competitor's product. The term originated to describe misinformation tactics in the computer hardware industry and has since been used more broadly.
Shock advertising or shockvertising is a type of advertising that "deliberately, rather than inadvertently, startles and offends its audience by violating norms for social values and personal ideals". [1] It is the employment in advertising or public relations of "graphic imagery and blunt slogans to highlight" [2] a public policy issue, goods ...
"The best hope is that some of this is, for lack of a better way to put it, scare tactics on the President-elect's part," he said. (Reporting by Lisa Baertlein in Los Angeles; Editing by Bill Berkrot)
The SCO Group's 2003 lawsuit against IBM, funded by Microsoft, claiming $5 billion in intellectual property infringements by the free software community, is an example of FUD, according to IBM, which argued in its counterclaim that SCO was spreading "fear, uncertainty, and doubt".
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Scammers often use coercion tactics to provoke immediate payment. They may pressure you to pay through money transfers or prepaid cards because these methods are difficult to trace.
Fear appeal is a term used in psychology, sociology and marketing.It generally describes a strategy for motivating people to take a particular action, endorse a particular policy, or buy a particular product, by arousing fear.