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The world’s largest brewer may have lost as much as $1.4 billion in sales because of the backlash to its brief partnership with a transgender influencer to promote Bud Light beer.
Bud Light soon lost its crown as America’s top-sold beer, and sales have continued lower since, costing AB InBev valuable market share in the U.S. “I think that we are making progress.
A boycott on Bud Light, the top beer brand in the United States, [1] began in April 2023. The boycott began in response to a social media promotion the company conducted with actress and TikTok personality Dylan Mulvaney, a transgender woman.
Despite raising prices like other beer brands, it has kept prices comparatively more affordable. It’s also worked to capitalize on Anheuser-Busch’s Bud Light stumble, spending 19% more on ...
The world’s largest brewer is counting the costs of being swept into a controversy over Bud Light in the United States. Bud Light controversy cost parent company about $395 million in lost US ...
Michelob Ultra has topped Bud Light in draft beer sales for the first time. Bud Light long ago lost the crown of the top-selling beer at retail stores. ... (Kegs are reusable and aluminum prices ...
Sales of Bud Light are still sinking, with volumes down 30% year-over-year for the four weeks ending on October 7, according to NIQ data given to Beer Business Daily newsletter. But AB InBev is ...
Over the last four-week period, Bud Light sales are down 27.1% from a year ago, whereas Miller Lite is up 7.8% and Coors Light grew 15.3%, according to data from Bump Williams Consulting.
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