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A sculpture representing Ethos outside the Australian Capital Territory Legislative Assembly in Canberra, Australia. Ethos (/ ˈ iː θ ɒ s / or US: / ˈ iː θ oʊ s /) is a Greek word meaning 'character' that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology; and the balance between caution and passion. [1]
Audience must adopt a particular ethos prior to being persuaded by constitutive rhetoric, thus the ethos of the subject of discourse can be critically studied and interpreted through a text. [4] While these theorists all contributed to the theory of constitutive rhetoric, James Boyd White was the first to coin the term.
For modern students, it can be difficult to remember that the wide use and availability of written texts is a phenomenon that was just coming into vogue in Classical Greece. In Classical times, many of the great thinkers and political leaders performed their works before an audience, usually in the context of a competition or contest for fame ...
SPL (Sentence Plan Language) is an abstract notation representing the semantics of a sentence in natural language. [1] In a classical Natural Language Generation (NLG) workflow, an initial text plan (hierarchically or sequentially organized factoids, often modelled in accordance with Rhetorical Structure Theory) is transformed by a sentence planner (generator) component to a sequence of ...
When relying on ethos, a speaker uses personal "trustworthiness or credibility" to persuade the audience to believe their specific argument on a particular topic (Ramage 81). For example, if a presidential candidate has a long history of philanthropy, he or she will invent an argument that demonstrates personal good character in order to ...
“Exposure to lead can seriously harm a child's health,” the U.S. Centers for Disease Control says, explaining that it’s most harmful to children under age 6. Lead can damage the brain and ...
A rhetorical situation is an event that consists of an issue, an audience, and a set of constraints. A rhetorical situation arises from a given context or exigence. An article by Lloyd Bitzer introduced the model of the rhetorical situation in 1968, which was later challenged and modified by Richard E. Vatz (1973) and Scott Consigny (1974).
From June 2010 to December 2012, if you bought shares in companies when Matthew E. Rubel joined the board, and sold them when he left, you would have a -79.6 percent return on your investment, compared to a 32.8 percent return from the S&P 500.
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