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It consists of assessing the audience to make sure the information provided to them is at the appropriate level. The audience is often referred to as the end-user, and all communications need to be targeted towards the defined audience. Defining an audience requires the consideration of many factors, such as age, culture and knowledge of the ...
Ruggerio noted three assumptions necessary to the idea of active audience: First, media selection is initiated by the individual. Second, expectations regarding the use of media must be a product of individual predispositions, social interactions and environmental factors. And third, the active audience exhibits goal-directed behavior.
Anyone can get their hands on intellectual property and negotiate deals, but to be a “real” producer in today’s industry you have to do more than just be a broker, the professionals at ...
According to Quebral (1975), the most important feature of Philippines-style development communications is that the government is the "chief designer and administrator of the master (development) plan wherein, development communication, in this system then is purposive, persuasive, goal-directed, audience-oriented, and interventionist by nature".
Theatre for development (TfD) is a type of community-based or interactive theatre practice that aims to promote civic dialogue and engagement.. Theatre for development can be a kind of participatory theatre that encourages improvisation and allows audience members to take roles in the performance, or it can be fully scripted and staged, with the audience simply observing.
Audience theory offers explanations of how people encounter media, how they use it, and how it affects them. Although the concept of an audience predates modern media, [1] most audience theory is concerned with people’s relationship to various forms of media. There is no single theory of audience, but a range of explanatory frameworks.
Rogers and Farson write: "Active listening is an important way to bring about changes in people. Despite the popular notion that listening is a passive approach, clinical and research evidence clearly shows that sensitive listening is a most effective agent for individual personality change and group development.
Speakers try to show their audience about the positive outcomes that can happen in life and focus on the possible opportunities rather than the limits that people set for themselves. [7] Using positively-connotative words rather than negative ones and gives charismatic verbal and non-verbal social cues.