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During the weekend Anheuser-Busch offered a $15 rebate on Bud-Light, effectively making it free. [100] However, this was not enough to end the boycott as sales slid 23.6% over the weekend compared to 2022, as rivals such as Coors continued to climb in market share. [101]
To try and stem the sales weakness, Budweiser offered US consumers in most states a rebate of up to $15 on a 15-pack or larger for July 4. And industry experts have pointed to additional discounts ...
Anheuser-Busch InBev beer, Michelob Ultra, also brewed by Anheuser-Busch InBev, has surpassed Bud Light in its share of draft lines, marking an end to several decades of dominance
Budweiser is offering Americans in most states a rebate of up to $15 on a 15-pack or larger through July 8. For some locations with excess inventories of Bud Light, that may mean a free 15-pack.
Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev SA/NV, is the largest brewing company in the United States, with a market share of 45 percent in 2016. [ 1 ] The company operates 12 breweries in the United States and nearly 20 in other countries, which increased after Anheuser-Busch InBev SA/NV acquired SABMiller in 2016. [ 2 ]
Hensley & Co. was the first Anheuser-Busch distributor to invest in refrigerated warehouses, which subsequently became standard in the industry. [11] By 1970, Hensley & Co. had a 20 percent market share; [10] by 1980, that had grown to 50 percent, [10] the business had become quite successful, and Jim Hensley was a multi-millionaire. [12]
Over the last four-week period, Bud Light sales are down 27.1% from a year ago, whereas Miller Lite is up 7.8% and Coors Light grew 15.3%, according to data from Bump Williams Consulting.
Try Bud Dry." It was originally successful in test markets and was expected to be a popular beer with the rise in Light Lager popularity. Bud Dry was brewed using Anheuser-Busch's DryBrew process, originally developed under the leadership of August A. Busch. [2] The process also resulted in the creation of the similar, now-defunct, Michelob Dry.