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Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products, swag [1] , or freebies (count nouns), are used in marketing and sales. Often they are of the tchotchke type.
Rae Dunn is a retail home wares brand founded by ceramist Rae Dunn in 1995. Its product line features a range of products including pillows, frames, and pet products, among other items, and is best known for its ceramic mugs and containers.
Mugg&Bean_logo.gif (174 × 65 pixels, file size: 2 KB, MIME type: image/gif) This is a file from the Wikimedia Commons . Information from its description page there is shown below.
Mugs usually have handles and hold a larger amount of fluid than other types of cups such as teacups or coffee cups. Typically, a mug holds approximately 240–350 ml (8–12 US fl oz; 8.3–12.5 imp fl oz) of liquid. [2] A mug-shaped vessel much larger than this tends to be called a tankard.
A promotional plan specifies how much attention to pay to each of the elements in the promotional mix, and what proportion of the budget should be allocated to each element. Promotion covers the methods of communication that a marketer uses to provide information about its product. Information can be both verbal and visual.
Coffee cups and mugs may be made of glazed ceramic, porcelain, plastic, glass, insulated or uninsulated metal, and other materials. In the past, coffee cups have also been made of bone , clay , and wood . [ 1 ]
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