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Motel 6 began to renovate all bedrooms, sold under-performing locations, and upgraded door locks and other security measures. Newer properties, as well as acquisitions, have interior corridors. Its competitors include America's Best Value Inn, Days Inn, Econo Lodge, and Super 8 Motels. In 1999, Motel 6 launched Studio 6 Extended Stay, hotels ...
The first hotel, still operating at 865 North Military Highway in Norfolk, was built for $275,000. Its daily rate for rooms was $7 single, $9 double, and $11 for four. Tarbutton sold the chain, which had 306 locations, in 1983 for $836 million. He had begun to change the name on all locations to Econo Lodge in the latter 1970s.
While many former motel chains left the low-end of the market to franchise mid-range hotels, a handful of national franchise brands (Econo Lodge, Travelodge, Knights Inn and Magnuson Hotels lowest tier M-Star [44]) remain available to owners of existing motels with the original drive-up-to-room motor court architecture.
In addition to its Quality Inn hotels, the company created Comfort Inn, a lower-price, limited-service chain, and Quality Royale, representing the most upscale locations in the system. The first Comfort Inn opened in July 1981 in Atlanta, Georgia, converted from a decades-old independent motel next to the Georgia Tech campus.
At the time of the merger, Extended Stay America operated 475 hotels; Blackstone increased that number with the addition of 132 from Homestead Studio Suites. [ 9 ] [ 10 ] Homestead, which was founded by Security Capital in 1992, had been acquired by Blackstone in November 2001 for US$740 million.
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