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Slazenger (/ ˈ s l æ z ə n dʒ ər /) is a British sports equipment brand owned by the Frasers Group (formerly Sports Direct). [1] One of the world's oldest sport brands, the company was established as a sporting goods shop in 1881 by entrepreneurial brothers, Ralph and Albert Slazenger, on Cannon Street, London. [2]
In March 2004, Sports Direct acquired outdoor gear manufacturer Karrimor for a reported £5 million. [54] In August 2005, Sports Direct took a £9 million stake and signed a lucrative long-term deal in with troubled brand Umbro, [55] which was subsequently sold to Nike. [56] [57] In 2006, Sports Direct acquired Kangol for an estimated £12 ...
In September 2016, Forsey resigned as chief executive of Sports Direct. [2] [6] [7] In May 2017 The Sunday Times reported that Forsey will be prosecuted over the collapse of USC. He had previously tried to block the prosecution through a judicial review. [8] [9] In March 2021, Forsey was appointed as managing director of Revolution Beauty. [1] [10]
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Sports Direct attempted to negotiate a reduction in rent for a number of stores, but the proposal was rejected by its landlords for those stores: Intu and Land Securities. As a result, 20 stores were closed. [7] The remaining Republic stores were subsequently merged with USC. [8] [9]
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In 2014 Sports Direct became a major share holder. [ 2 ] Sweatshop was voted "best retailer" by readers and website visitors of the British edition of Runner's World magazine each year from 2008 to 2013.
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