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Parle Agro is an offshoot of Parle Products, which was founded in 1929 in British India.It was owned by the Chauhan family of Vile Parle, Mumbai.The original Parle company was split into three separate companies owned by the different factions of the original Chauhan family:
A consumer study indicated that consumers wanted a recap bottle, which did not previously exist in the mango drink segment. In response, Parle Agro launched Frooti in a hygienic hot fill PET bottle. Frooti is now available in various sizes of PET bottles, including 200 mL, 250 mL, 300 mL, 500 mL, 600 mL, 1.2 L and 1.8 L. 2 L.
The original Parle group was amicably segregated into three non-competing businesses. A dispute over the use of "Parle" brand arose when Parle Agro diversified into the confectionery business, thus becoming a competitor to Parle Products. In February 2008, Parle Products sued Parle Agro for using the brand Parle for competing confectionery ...
Appy Fizz is a product by Parle Agro, introduced in India in 2005. [1] Appy Fizz consists of carbonated apple juice, and can be used as the basis for cocktails.. Appy Fizz is also manufactured and marketed in Bangladesh by Global Beverage Co Ltd. under licence from Parle Agro.
Parle may refer to: Places. Vile Parle, a suburb of Mumbai, India; Parle (Chandgad), a village located in the city of Kolhapur; Companies and products: Parle Products, an Indian company Parle-G a brand of biscuits manufactured by Parle Products; Parle Agro, an Indian company that split from Parle Products; Other: Luan Parle (21st century ...
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Bisleri International (formerly Parle Exports and Parle Bisleri) is an Indian multinational company which is best known for the eponymous brand of bottled water. The company was started in the 1970s by Ramesh Chauhan, [ 7 ] and sells bottled water and soft drinks.
In 1993, Coca-Cola re-entered the market, and the three companies competed intensely. Later in the year, Coca-Cola bought the Parle-owned drinks Gold Spot, Limca and Thums Up for $60 million (equivalent to $90 million in 2023). When these were sold to Coca-Cola, Thums Up had a market share of 85 percent in India. [10]