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In 1951, Coca-Cola stopped placing "five cents" on new advertising material, and Forbes Magazine reported on the "groggy" price of Coca-Cola. After Coca-Cola president Robert Woodruff's plan to mint a 7.5 cent coin failed, Business Weekly reported Coke prices as high as 6, 7, and 10 cents, around the country. By 1959, the last of the nickel ...
Coca-Cola's pricing power stems from the decades of marketing and brand equity it has built up to become one of the most recognizable brands in the world. The company has seen strong revenue ...
To put some numbers on it, Coca-Cola's dividend has increased at an annualized rate of roughly 5% over the past decade. That may not sound huge, but it is a couple percentage points higher than ...
Coca-Cola saw unit case volume decrease 1% in North America as pricing jumped 11%. Year to date, shares are up 8%, lagging behind the S&P 500 ( ^GSPC ) but far outperforming rival PepsiCo ( PEP ...
Coca-Cola is the official soft drink of many collegiate football teams throughout the nation, partly due to Coca-Cola providing those schools with upgraded athletic facilities in exchange for Coca-Cola's sponsorship. This is especially prevalent at the high school level, which is more dependent on such contracts due to tighter budgets.
It provides a great advantage to use a differentiation strategy (for big companies) in conjunction with focus cost strategies or focus differentiation strategies. Coca-Cola and Royal Crown beverages are good examples of this.
Coca-Cola's third quarter turned out better than expected as consumers continued to be picky with their dollars. ... She pointed to the example of a single-serve 20 oz. can, which costs $2.25 to ...
The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi. Beginning in the late 1970s and into the 1980s, the competition ...