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ECRM is being adopted by companies because it increases customer loyalty and customer retention by improving customer satisfaction, one of the objectives of eCRM. E-loyalty results in long-term profits for online retailers because they incur less costs of recruiting new customers, plus they have an increase in customer retention. [ 10 ]
The last 13 years of its existence has been full of challenges and every obstacle was dealt in a dedicated manner despite constraints of work force and infrastructure. ECR, has a vast network of 5402.693 track kilometers and 3707.988 route kilometers encompassing the states of Bihar, Jharkhand, Uttar Pradesh and Madhya Pradesh.
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Efficient Consumer Response (ECR) is a joint trade and industry body working towards making the grocery sector as a whole more responsive to consumer demand and promote the removal of unnecessary costs from the supply chain.
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The geographical jurisdiction of East Coast Railway zone extends over three states encompassing almost all of Odisha and Bastar, Mahasamund and Dantewada districts of Chhattisgarh and a minor part Palasa, Sompeta and seven other stations of Srikakulam district in Andhra Pradesh.